Massage therapy at Burke Williams offers more than physical relief. It can also support emotional balance and mental well-being. When we take time to slow down, breathe, and reconnect with our bodies, it can reduce stress, calm the nervous system, and help improve our overall mood.
When we first opened our doors 40 years ago we could have never imagined Burke Williams evolving into what the company has become today ranging from being recognized as a top luxury day spa to a leading skincare product brand (H2V by Burke Williams). And we’re continuing to push the envelope by expanding the Burke Williams Academy of Massage Therapy.
The world is changing at such a rapid pace each day that it’s hard to keep up and our team has started reflecting on some of the common questions we get and see asked online about the massage industry in 2026, especially when it comes to salaries, and this post hits on that.
When many people think of Northern California areas like San Francisco and Silicon Valley come to mind, though San Jose is a hidden gem that’s worth exploring the next time you’re in NorCal whether for business or pleasure, and this blog post touches on that.
After 40 years of being recognized as a leader in the luxury day spa world and performing over 5 million facials along with other procedures/experiences along the way, our team of skincare professionals is not only here to help guests in our spas throughout California, but also be a source of information and inspiration to help you improve your skincare routine at home. This blog post touches more on that, especially when it comes to combining serums and moisturizers.
For the past 40 years we have been recognized as leaders and innovators in the luxury day spa world not only for the quality of services we provide but also for our forward-thinking approach that continues to push the boundaries of what’s possible, and our team is excited to launch the Burke Williams Academy.
Unlike other careers where working a full-time job 40 hours each week is the objective, the massage therapy world is more based on quality over quantity and as humans we can only do so much to maintain the best quality of service – similar to why athletes and sports teams train for a season that lasts 6 months at the most then they recover/recharge after.
There’s an element of learning from experience and over the past few decades Burke Williams has not only grown to be a leader and influencer in the massage industry but also helped revolutionize what the massage world is today, including finding ways to hire the best massage therapists that continue to propel our growth and maintain the strict standards we were founded on.
As with everything in life it’s interesting how things change over time ranging from music trends to fashion, travel destinations and so much more, and after being a leader in the massage/spa industry for the past 40 years the rise in demand for lymphatic drainage massages has created new job opportunities for massage therapists that specialize in that modality. Let’s dig in more.
