Do You Need Serum & Moisturizer? Insights From the Burke Williams Skincare Team

Posted by Burke Williams on Aug 12, 2025

After 40 years of being recognized as a leader in the luxury day spa world and performing over 5 million facials along with other procedures/experiences along the way, our team of skincare professionals is not only here to help guests in our spas throughout California, but also be a source of information and inspiration to help you improve your skincare routine at home. This blog post touches more on that, especially when it comes to combining serums and moisturizers.

Looking back in time, one of the most common questions we get is around how to improve one’s skin and ultimately what are the first steps? And though the world is very digital/virtual today some things require meeting in person to truly understand the baseline – essentially where you are today and where you want to be – then plan a solution through a blend of treatments.
 
For example, looking at Burke Williams and the path we take, the best way to assess your skin’s needs is by booking a facial with a professionally licensed esthetician that will conduct an in-depth skin analysis and pair products/solutions that best align with your skin type and condition. This approach ensures your AM/PM regimen will deliver the best results.
 
How Important are Serums for Your Daily Skincare Routine?
Think of serums as being the foundation of a home: They provide the structural support for everything that follows. These concentrated formulas are packed with potent antioxidants, vitamins and beneficial ingredients that aim to target specific skin concerns, which we identify early on and aim to solve.
 
This ranges from serums focused on boosting elasticity and reducing fine lines for mature skin to diminishing hyperpigmentation that applies to all ages to brighten uneven skin tones caused by a multitude of things.
 
The Benefits of Moisturizers for Protection and Preservation
Going down the same path as we covered above, if serums are the foundation, moisturizers are the roof, walls, windows and doors that seal in nutrients and provide a defense layer for your skin against environmental stressors.
 
Looking at top moisturizers on the market, there are a variety of options though in the past nothing really fit what we envisioned, so we decided to develop our own line of skincare products (H2V by Burke Williams) which became a leader right away given our experience and reach. That led to specialized products for moisturizing like H2V Quench, Balance and Advanced D3 among others.
 
Have questions about skincare routines, products or want to book an appointment with a Burke Williams skincare professional? We are here to help and only a call/click away.

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