Notice of Privacy Policy and Practices

Burke Williams Spa

Burke Williams Day Spa and know that you care how information about you is used and shared, and we appreciate your trust that we will do so carefully and sensibly. This Notice of Privacy Policy and Practices (“Privacy Policy”) applies to information collected or stored by Burke Williams Day Spa and Burke Williams Simply Massage both online and in-store. In this Privacy Policy, the terms “Burke Williams Day Spa,” “Simply Massage,” “we,” and “us” refer to Burke Williams, Inc. and its respective subsidiaries and affiliated companies. The term “your device” refers to any computer, tablet, smartphone, or any other electronic device you are using to access our website.  Websites that are owned and operated by Burke Williams Spa may contain links to websites that are owned and operated by other companies.  This policy does not apply to websites and services that are owned and operated by third parties. Your access to and use of our Services online or in-person means you agree to the terms and accept the practices described in this Privacy Policy. We encourage you to refer to this Privacy Policy periodically so that you understand our current privacy practices.

If you have any questions about this Privacy Policy, please contact our Customer Service Department

-Via email at

-By phone at 1-866-BEYOND-5 (1-866-239-6635)

-By Mail at:

Burke Williams Day Spa
Attn: Compliance
450 N. Oak Street
Inglewood, CA 90302




We may use and collect the below information outlined in this Policy for the following reasons:

(1) Product and Service Fulfillment

-To complete, fulfill, manage and communicate with you about transactions;

-To establish and service your online profile on our website(s) or mobile applications;

-To provide customer service and alert you to product or shipping information;

-To provide personal services or administer BW membership.

(2) Marketing, Promotion, and Advertising

-To deliver personalized information about your products, services, and promotions;

-To provide interactive features on our website and mobile applications;

-To identify product or service preferences;

-To administer contests, promotions, surveys, and focus groups.

(3) Internal Operations

-To improve the effectiveness of our website, stores and customer services;

-To conduct research and analytics related to our operations;

-To perform other logistics and operation activities as needed.

(4) Fraud Prevention, Security and Compliance

-To protect our assets and prevent fraudulent transactions;

-To validate credentials and authenticate logging in to your online profile or transacting in-store;

-To protect the security and integrity of our Services and data;

-To assist law enforcement and respond to legal/regulatory inquiries.


The rest of this Privacy Policy refers to the collection of different types of information in accordance with our Privacy Policy.



Personal Data

Personally identifiable information, such as your name, zip/postal code, shipping address, billing address, credit card number(s), email address, and home and mobile telephone number when you choose to participate in various activities related to the Burke Williams Spa website, such as submitting contact forms or purchasing products. If you apply for a position at Burke Williams or we receive information in connection with a role at Burke Williams, we may use your information to evaluate your candidacy and to contact you.


Information You Give Us

We receive and store any information you enter on our Website or provide us in-store, or if you have given such information to us in any other way. You can choose not to provide certain information, but then you might not be able to take advantage of many of our features. We use the information that you provide for such purposes as responding to your requests, customizing future visits, and communicating with you.

Transaction Information

We receive and store information, including items and services purchased, with the date and time of the transaction, for in-store or online purchases.


Derivative Data

Information our servers automatically collect when you access the Burke Williams Spa website, such as your IP address, your browser type, your operating system, your access times, and the pages you have viewed directly before and after accessing the Burke Williams Spa website.


Social Network and New Tech Advertising Programs including BW Facebook Permissions 

We have relationships with social networks and new tech companies that have specific Interest-Based Ads programs that match people who have shown interest in Burke Williams through our website or other services with their profile(s) such as Facebook and Google Properties. The Burke Williams Spa website may, by default, access your Facebook basic account information, including your name, email, gender, birthday, current city, and profile picture URL, as well as other information that you choose to make public. For more information regarding Facebook permissions, refer to the Facebook Permissions Reference page.


We may use cookies, beacons, embedded scripts, local shared objects, tracking pixels, pixel tags, and other tracking technologies to help customize and improve your experience in connection with the Sites.

Cookies are small text files that are stored on your computer or device when you visit our websites. Cookies allow a website to recognize a particular device or browser. The use of cookies is a standard practice among websites to collect information about visitors’ activities while using the website.

Beacons are a programming code that is designed to collect information about your interactions with the Site, such as links on which you click. The code is temporarily downloaded onto your computer or device from our web service or a third-party service provider, is active only while you are connected to the Site, and is deactivated or deleted thereafter.

The above technologies are used in analyzing trends, administrating the Sites, services and products, using users’ movements around the Sites and in-store and gather demographic information about our user base as a whole. We may receive reports based on the use of these technologies by these companies on an individual as well as an aggregate basis.

We use cookies to remember users’ settings, market products and services to users, and for authentication purposes. To manage cookies that are placed on your computer, you may configure your internet browser to refuse, accept or delete cookies from our Sites at any time. Most browsers are set to accept cookies by default. You can remove or reject cookies, but be aware that such action could affect the availability and functionality of the Burke Williams Spa website.


Information collected from our partners: We may also partner with selected third-party vendors including Google Analytics, Facebook Ads, Google Ads, Google Double Click, and Hubspot to allow tracking technologies and remarketing services on the Burke Williams Spa website through the use of first-party cookies and third-party cookies to, among other things, analyze and track users’ use of the Burke Williams Spa website, determine the popularity of certain content and better understand online activity such as your browsing activities and interests. Burke Williams shares personal information with companies who provide services such as information and payment processing, delivering products to you, providing customer service, and conducting customer research or satisfaction surveys. These companies are obligated to protect your information.

We do not transfer personal information to these third-party vendors. By accessing the Burke Williams Spa website, you consent to the collection and use of your personal information by these third-party vendors.


You are encouraged to review their privacy policy and contact them directly for responses to your questions. If you wish not to have this information collected and used for interest-based advertising, you may opt by clicking here for partners that participate in the TRUSTe opt-out tool (or if located in the European Union click here). If you wish to opt-out from this type of advertising for companies that participate in the Network Advertising Initiative, please click here. If you wish to opt-out of this type of advertising for companies, you can do so by clicking on the Digital Advertising Alliance Opt-Out Tool.


As is true of most internet services, we gather some information automatically and store it in log files. This information includes Internet Protocol (IP) addresses, browser type and language, Internet service provider, referring and exit websites and applications, operating system, date/time stamp, and clickstream data. We use this information to analyze trends, to administer the site, to learn about user behavior on the site, to improve our product and services, and to gather demographic information about our user base as a whole. Burke Williams may use this information in our marketing and advertising services.


Inside of our email messages, we use a “click-through” URL link to content on the Burke Williams website. When customers click one of these URLs, they are passed through a separate Web server before arriving at the destination page on our website. We track this click-through data to help us determine interest in particular topics and measure the effectiveness of our customer communications. If you prefer not to be tracked in this way, you should not click text or graphic links in email messages. Pixel tags enable us to send email messages in a format a customer can read, and they tell us whether mail has been opened. We may use this information to reduce or eliminate messages sent to customers.


Burke Williams shares personal information with companies who provide services such as information and payment processing, delivering products to you, providing customer service, and conducting customer research or satisfaction surveys. These companies are obligated to protect your information.

Additionally, it may be necessary – by law, legal process, litigation, and/or requests from public and governmental authorities within or outside your country of residence – for Burke Williams to disclose your personal information. We may also disclose information about you, only where there is a lawful basis in doing so, if we determine that disclosure is reasonably necessary to enforce the terms and conditions or to protect our operations or users. Additionally, in the event of a reorganization, merger, or sale, we may transfer any and all personal information we collect to the relevant third party.

Promotional, Marketing, Survey and other Emails

We may separately send promotional, marketing, survey or other emails to collect opinions or feedback about their experiences.

To opt-out of receiving promotional, marketing, customer survey, or any other emails, you may:

-Use the unsubscribe link in the footer of any email sent by Burke Williams

-Via email at

-By phone at 1-866-BEYOND-5 (1-866-239-6635)

-By Mail at

Burke Williams Day Spa

Attn: Compliance

450 N. Oak Street

Inglewood, CA 90302



California Civil Code Section 1798.83, also known as the “Shine The Light” law, permits our users who are California residents to request and obtain from us, once a year and free of charge, information about categories of personal information (if any) we disclosed to third parties for direct marketing purposes and the names and addresses of all third parties with which we shared personal information in the immediately preceding calendar year. If you are a California resident and would like to make such a request, please submit your request in writing to us using the contact information provided below.

Burke Williams does not sell products or services for purchase by children. We do not knowingly collect personal information from children without the consent of a parent or guardian. If you are under 18 years of age, reside in California, and have a registered account with the Burke Williams Spa website, you have the right to request removal of unwanted data that you publicly post on the Burke Williams Spa website. To request removal of such data, please contact us using the contact information provided below and include the email address associated with your account and a statement that you reside in California. We will make sure the data is not publicly displayed on the Burke Williams Spa website, but please be aware that the data may not be completely or comprehensively removed from our systems.

-Via email at

-By phone at 1-866-BEYOND-5 (1-866-239-6635)

-By Mail at

Burke Williams Day Spa

Attn: Compliance

450 N. Oak Street

Inglewood, CA 90302