Like clockwork Valentine’s Day arrives each year and it is interesting how gift trends change over time ranging from flowers and chocolates being special to experiences top of the list now along with tangible products that make those memories live on. Over the past 40 years Burke Williams has created unique Valentine’s day experiences as well as our H2V line of products, and this post touches on some of the top questions we get combined with things we’ve learned after providing spa services to millions of guests.
Going way back in time before digging into the present, it’s interesting to understand how Valentine’s Day began with some of the earliest reports dating back to A.D. 270 according to history.com then continuing to progress up until today. “During the Middle Ages, a common belief across France and England held that February 14 was the beginning of birds’ mating season, which added to the idea that Valentine’s Day should be an occasion for romance,” the article stated.
Moving forward, especially in the past 5 years or so, we’ve seen a shift on Valentine’s Day from gifts that have limited shelf life (e.g. flowers that may survive a week) to producing memories that last a lifetime. That’s not to say giving your significant other chocolates, flowers, hugs and everything else shouldn’t be done though you need to also think about the experience side of the equation.
Below are some of the common questions we’ve been getting/seeing recently related to Valentine’s Day Gifts in 2026:
What is the most popular gift on Valentine’s Day?
We already covered the most popular gifts above going back many years, though we anticipate 2026 and beyond to be different with people spending more on experiences/memories like couples massages, a surprise trip together, securing a reservation at one of the best restaurants in the world, and the list goes on. Those moments and time together are priceless.
What are some of the most practical Valentine’s Day gifts?
This is a question we get often and it all comes down to you and the particular relationship you’re in and most importantly how much free time does your significant other have in the day? That sometimes means bringing the spa home.
For example, we all get busy in life with work, family, etc. and if Burke Williams guests/members can’t attend our spas they can still use our H2V products at home to replicate the skincare routine and products they’re used to.
We are excited to deliver memorable experiences for Valentine’s Day in 2026 and will be following up with new content/insights soon! And if you have questions about planning something special for your significant other we are here to help: (866) 239-6635
