For decades, Burke Williams has led the way in creating spaces for relaxation, rejuvenation, and balance. As the holidays approach and 2026 draws near, we’re taking a look ahead at the trends shaping the future of spa experiences and how we’re preparing to meet them.
One thing is clear: more people are prioritizing time for themselves. People are becoming more aware of the importance of slowing down, relaxing, and taking care of their minds and bodies. When you invest in your well-being, every part of life improves, from work to relationships to how you show up for yourself each day.
Massage therapy will continue to be one of the most sought-after spa experiences in California, with timeless favorites like Swedish, Deep Tissue, and Sports Massage leading the way. At the same time, trending modalities such as lymphatic drainage are gaining popularity for their ability to support detoxification and balance. Our highly trained therapists are ready to deliver the best of both worlds, supported by the Burke Williams Academy, which provides ongoing education and training for our team.
The best spa experiences in 2026 will evolve with what people need most. At Burke Williams, we’re ready for that future and proud to continue leading the way in wellness with exceptional massages, facials, hydrotherapy, and spa treatments that restore balance.
Have questions about booking a massage/spa experience? We're only a call away: (866) 239-6635
