Massage Therapist Jobs/Positions in 2026: Top Questions & The Future

Posted by Burke Williams on Feb 04, 2026

The wellness and massage industry continues to evolve, from emerging massage modalities to new guest expectations around care, experience, and results. As the industry grows, so do the career opportunities within massage therapy and spa wellness.
 
At Burke Williams, we have spent decades shaping the spa experience through thoughtful service, innovation, and a commitment to well-being. Like many industries, wellness is influenced by changing trends and advancements, but what matters most is understanding how to thoughtfully evolve while staying true to our purpose.
 
As we continue to grow our team, we take time to listen, learn, and adapt. At the start of the new year, we have noticed several common questions around massage careers, professional growth, and what it means to work at Burke Williams. Below, we are sharing answers to some of the questions we hear most often.
 
How will being a massage therapist make you happy and feel good? 
Becoming a massage therapist isn’t just a job it has to be a passion focused on using everything you’ve learned to provide magical/relaxing experiences for others then going home each day knowing you made a difference in someone’s life. 
 
Can massage therapy be a career? 
This is an ongoing question we see asked over the past 10+ years and why Burke Williams is leading the charge to not only educate massage therapists of the future but also why we created the Burke Williams Academy that supports and accelerates the careers of people on our team. 
 
The simple answer is: Yes, massage therapy can be a career. 
 
What type of massage therapy pays the most? 
Digging into massage therapy careers more and being specialized, there are certain modalities (e.g. lymphatic drainage) that are trending now and inherently pay more, however what’s consistent and can actually support your goals and how specialized/focused do you want to be? Our hiring team can help guide you on that path.  
 
How much does a massage therapist make in California? 
Going back 40 years as one of the leaders in the massage space in California that created trends which spread throughout the world, we have our finger on the pulse including how to compensate the best massage therapists in California and while the base salary is one thing the benefits, continued education, and other perks that set you up for a lifetime of performing the art you love means more. 
 
Interested in exploring massage therapy as a career? Our hiring team is only a click away
 

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